Marriages may be made in heaven, but the gold zari silk sarees that go with the matrimonial ceremonies, especially the ones brides proudly flaunt are unquestionably made in the holy town Kanchipuram. A thread of passion so inextricably binds the South Indian bride and the Kanchipuram Silk Saree that it has become a mandatory tradition for her to drape Kanchipuram zari silk saree for the primary ceremony.

Why does a bride favour Kanchipuram zari silk saree to be her life-defining wedding day attire?

One need not delve too deep or dredge too far to look for the reasons for this beautiful custom. Kanchipuram zari silk saree earned the privilege of reaching bridal trousseau because of its magnificent features and rich content. Woman may wear any number of sarees. But the image of the saree she wears on her wedding day remains indelibly etched on her mind and she cherishes it forever.

 The bride’s passion for her D-day finery doesn’t end at that. She preserves it for posterity and passes it on to the daughter or daughter-in-law as a blessing. Besides exuding the auspicious ceremonial aura, the Kanchipuram bridal silk sarees come in an amazing range of colours, designs and weaves. So the timeless Kanchipuram bridal silk saree comes close to her dreams and expectations.