Kanchipuram Silk GI Tag
Introducing our exquisite Kanchipuram saree collection, where tradition, luxury, and heritage converge to create timeless elegance. Handwoven in the historic town of Kanchipuram, Tamil Nadu, each saree in our collection is a testament to centuries-old craftsmanship and artistry. Renowned for its unparalleled beauty and superior quality, Kanchipuram silk sarees have earned the prestigious Geographical Indication (GI) tag. This esteemed designation signifies that these sarees are produced exclusively in the geographical region of Kanchipuram and adhere to stringent standards of authenticity, craftsmanship, and materials.
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Why the Tag Matters
The GI tag on a Kanchipuram silk saree is not a label for marketing. It is a legal marker that connects the saree to a specific place and process. GI stands for Geographical Indication. It means the saree was made in or around Kanchipuram using materials and methods tied to that region.
Kanchipuram received the GI tag in 2005. Before that, many sarees made elsewhere — using different techniques and blended fabrics — were being sold under the same name. The tag brought some clarity. It gave weavers protection. It gave buyers a reference point.
To qualify for the GI tag, a saree must meet certain conditions. It must be woven in Kanchipuram. The silk used should be pure mulberry. The zari must be made from silver thread plated with gold. The saree must have a contrasting border and pallu joined using the korvai technique.
When a saree carries this tag, it signals that it follows a fixed process tied to the region’s history. This doesn’t guarantee quality in every case, but it does confirm origin and method.
What It Means for Buyers
For someone looking to buy an original Kanchipuram silk saree, the GI tag helps cut through confusion. It doesn’t speak for colour, weight, or price — it speaks for place and process.
Shops like Mavuri source their sarees directly from GI-certified weaving clusters in Tamil Nadu. The tag is either attached to the saree or available on request.
It’s not about branding. It’s about keeping the name Kanchipuram tied to the people who have made these sarees for generations — and no one else.
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